LAN HAO'S OVERALL STRATEGY

Lan Hao the company in the future three year or in the longer time's overall

developmental strategy will be:

“as soon as insisted that two specialized, three realize”

———“Insisting newly superior especially; Industrial specialization; Realizes strongly,

big, is long”。
Lan Hao strategy first - - “insisted that new superior is especially” stressed (superiority which or method development depends on) “depending on any development”;
Lan Hao strategy second - - “the related multiplication, the organization ecology” is stressed that “how to develop” (way which or route development adopts);
Lan Hao strategy third - - “realizes strongly, big, is long” is stressed that “must arrive at (goal which or direction where” chooses).

The overall strategy's four constituent explains as follows separately:
1．Insisting new superior especially
Lan Hao “insisted that new superior is especially” the famous strategy manages which of scientist Mai Ke· the baud proposed a - - centralism variation strategy four basic strategies. This strategy stressed that concentrates enterprise's strategic priority to a relatively narrow domain, builds the business trip in this domain to be at variance with the competitor, to come (narrow cover, high quality) to the user extremely valuable competitive advantage. Lan Hao starts implements “the product characteristic and the market internationalization” the overall strategy from 2007 belongs to the centralism variation strategy type. The implementation “insisted that new superior is especially”Lan Hao realizes chooses the new business goal and the localization foundation of success, becomes Lan Hao inevitably the new century enterprise strategy core content.
2、Industrial specialization
Lan Hao “industrial specialization” strategy including two implications: First, stressed that must concentrate in the earation cooling serial products domain toward the outside develops, does superiorly, does specially, does fine 0.2 is the Lan Hao industry specialization is not one kind of ossified specialized simplification, but insists in the dedicated earation cooling equipment process of manufacture to innovate, the industrial chain, the product chain makes is long.
3 、Realizes superior formidable
not only “realizes is long is the blue Hao's enterprise strategy goal formidable”, moreover is the blue Hao's enterprise strategy important content. “realizes is formidable long” the emphasis in the Lan Hao's developing process, the development quality forever occupies in the first place. Only then “does superiorly”, the ability “does strongly”; Only then “does strongly”, only then has the possibility “to do superiorly”; But “makes big” is “does strongly superiorly” the inevitable result. Lan Hao must expand the scale strength in future times, but Lan Hao does not sacrifice the development the quality to pursue the scale the expansion. This requests Lan Hao to: While makes the existing core product enterprise stronger, the development, improves the new product to develop the new enterprise territory; The cultivation technical superiority, forms own characteristic superiority as soon as possible. Cannot rely on the market opportunity to develop merely, but is must depend upon own competitive ability to seize the market.